Khadi and Village Industries Commission on Saturday said its firmness has forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of ‘Khadi’.
In a statement today, KVIC has said that the development comes in wake of KVIC serving legal notices to over 1000 firms using the brand name “Khadi India” to sell their product and thus causing damage to its reputation and the loss of work to Khadi artisans.
“After KVIC served legal notice, Khadi Global has also discontinued using its website www.khadiglobalstore.com and also removed its social media pages on Twitter, Facebook and Instagram and have sought 10 days time to remove all such contents and product using the brand name,” it is said in a statement.
KVIC action has also resulted in shutting down a number of stores across the country that were selling fake Khadi products, it claimed. “KVIC firmness has forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of Khad,” it said.
Last month KVIC issued legal notices to two firms Khadi Essentials and Khadi Global for unauthorisedly selling cosmetics and other products in the name of Khadi. KVIC has also sought damages to the tune of Rs. 500 crore from Fabindia which is pending before the Mumbai High Court, the ministry said.